Montgomery’s art lies in his secret, ninja-like ability to sneak up to billboards in the dead of night and plaster over them with his own thought and poems. This hijacking of the corporate message replaces consumerism with personal exploration; the only real crime committed here is by the original billboard, its punishment is to live the rest of its existence as a reflection of the world around it.
I fully understand the message behind this, and agree with it, even though he’d probably be taping of my work. I think things like these show us it is necesarry to invest in original, humane ideas instead of toothpaste smiles and catchy slogans.
Just when you thought it was dead, Jesse Rosten grabs the defibrillator and goes to work on your notion of beauty in Fotoshop by Adobé. As deftly executed as Dove’s take on the theme in Evolution? Maybe not, but at least it comes off less disingenuous. (Via.)
Controversial Marketing Campaign of the Day: United Colors of Benetton revealed its latest controversy-baiting ad campaign this week.
A poster series, entitled “the UNHATE project,” designed by the firm’s “research communication center” Fabrica, invites “the leaders and citizens of the world to combat the ‘culture of hatred’.”
The statement continues:
These are symbolic images of reconciliation - with a touch of ironic hope and constructive provocation - to stimulate reflection on how politics, faith and ideas, even when they are divergent and mutually opposed, must still lead to dialogue and mediation.
The campaign doubles as the first initiative of The UNHATE Foundation, which was founded by Alessandro Benetton “to contribute to the creation of a new culture of tolerance.”
*very cool conversation going on right now about the present and future of advertising.
“The party is over.”
If you want to get in and stay in, you better love it because it is a much tougher industry than it use to be. The time of large retainers have come and gone and now you work one project at a time and work with less people with longer hours and if you don’t know everything about everything than you better start or else, if it hasn’t happened already, you’re going to be left behind.
They say they expect interns to be ready to go 100% by day one. Know the brand, know what can be done and be able to get your hands dirty. All I have to say to that is I am ready for the challenge and I’m prepared to really sink my teeth into my final year and take this shit as serious as possible.
*thought I’d share this on both my blogs.
That’s it. That’s the feeling you need. That’s the feeling I have too. I believe there’s generation coming willing to work harder than ever before, driven by love for the sector.